Duo Xu
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ZAUM

Brief

Develop a visual identity for a restaurant concept called “Zaum.”

Zaum is an experimental language concept developed by the Russian futurist poet, Aleksei Kruchenykh. The word itself a combination of the prefix “za,” meaning “beyond,” and the noun “um,” meaning “the mind” and can be translated as “transreason,” or “beyondsense.”

Concept

Zaum is a neighborhood Brazilian Bakery that aims to bring authentic traditional Brazilian pastries to America.

Client.............Student project at UT Austin 
Role.............Designer, Art Director
Instructor.............Jason Wilkins 
Field.............Art Direction, Branding, Editorial, Environmental, Experience 
Date.............February 2018

BRIEF

BRIEF

Develop a visual identity for a Brazilian bakery concept called “Zaum.”

Concept

Concept

Zaum is a neighborhood Brazilian Bakery that aims to bring authentic traditional Brazilian pastries to America.

Zaum WrapCard.png
ZAUM

ZAUM

Zaum is an experimental language concept developed by the Russian futurist poet, Aleksei Kruchenykh.

Idea

Idea

Handwritten letters and illustrations brings together a friendly, neighborhood vibe suitable for Austin, TX.

tote bag

tote bag

juice bottle

juice bottle

To create a clean, healthy appeal, glass bottles are used so that the vibrant colors of the freshly made juice can be shown.

cup

cup

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menu

menu

tag

tag

Customizable tags that can make your purchase more personal.

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